Double D Show clipping campaign

About the campaign

"Double D Show" is a joint concert by Deniss and Sudrabu Sirds at Xiaomi Arena on 10 April 2027. Our job was to make as many people in Latvia as possible aware of the concert, and to get them to buy tickets.

How the campaign worked

Clippers could use all publicly available video material featuring Deniss and Sudrabu Sirds. From it they made short, gripping videos and posted them on themed fan pages on TikTok and Instagram.

Every clip carried the campaign sticker from start to finish, with the offer: 10% off tickets with the code DENISS10. In the captions, clippers pointed people to tickets through the link in their profile or the discount code.

The rules that kept quality high

• Fan pages only. No account could pose as an official profile, and each account was dedicated to this campaign's content.
• At least 70% of viewers from Latvia. We could check any clip against its analytics.
• Organic views only. Bought views meant an instant ban.
• Manual review. We checked every clip ourselves: 347 of 426 were approved, and the client didn't pay for the rest.

The result

• 2.36 million views in two weeks, with more than 100,000 by day two.
• 77.1K likes, 10.5K shares and 1.19K comments.
• A discount code in every view. The sticker stayed on screen for the whole video, so every viewer saw the code DENISS10.
• 24 clippers, with almost all of the views coming from TikTok.